Overview
Founded in the Spring of 2012 in New York, China Personified LLC (華人格化) has evolved from a media start-up to a private investment company and renamed Mable Chan & Company LLC in February 2017.
The digital media platform with personal blogs and video profiles such as “Dreams & Dreamers” and “Headliners & Heroes”, and Season 1 of One in a Billion podcast (2016) have been given to a non-profit multi-media organization – One in a Billion Productions (501c3) – registered in Massachusetts in 2017 as a tax-exempt public charity.
Between 2012 and 2017, China Personified has established a global reputation for attracting and interacting with the next generation of leaders and consumers who travel between China and America. We have created brand identities and video stories that resonate with an expanding network of bilingual (Chinese & English) millennials from China and America. China Personified’s video profiles “Dreams & Dreamers” and “Headliners & Heroes” were exclusively distributed by China’s top online video content provider Baidu’s IQiYi, (2013-2017) and had scored top rating among tens of thousands of internet users in China. Building on our success in reaching this key demographics of global-minded, mobile and bilingual (Chinese & English) multicultural young people, we have expanded our focus to include Asians and Americans interested in Asia. One in a Billion podcast is a show about Asian culture and character, one person at a time. For more, see About One in a Billion.